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HOW Magazine Selects RMC to be included in Self Promo Annual RMC's rendition of the Flack Construction Logo will be included in the upcoming HOW Self Promotion issue. This marks the second time this year that RMC will be included in HOW and continues RMC's stong momentum over the last year. RMC Selected for Step Magazine's Design 100 Step Inside Design magazine has selected RMC's redesign of Reata Restaurant's Website as one of the top 100 design projects of the year. The Design 100 competition pools all entries and selects the top 100, regardless of project type, for publication in their March Issue. HOW Magazine Will Recognize RMC in its forthcoming International Design Annual RMC's logo created for Flack Construction has been selected for publication in HOW magazine's International Design Annual. HOW publishes an annual of the top designs internationally on an annual basis. For more information, please visit www.howdesign.com. ESPN National Golf Challenge Selects RMC for 2005 Advertising Duties The ESPN National Golf Challenge has selected RMC to develop the brand look for its "Search for 2005's best Golf 2some." RMC will develop brochures, registration materials, posters, and all other related collateral for the 2005 initiative. The 2005 tournament will culminate with televised finals on ESPN 2 from Disney World. For more information on the ESPN Golf Challenge, visit www.espngolf.us. RMC Receives Recognition from the Art Director's Club of Houston RMC was recently honored by the ADCH with 4 pieces in their annual award show. Logos developed for Flack Construction and The Grand Pet Resort as well as Reata's website (www.reata.net) were honored with Merit Awards while the website developed for the PlainsCapital Fort Worth Bowl (www.fwbowl.com) received a Bronze Medal. For more information, please visit the Art Director's Club website at www.adch.org. RMC Wins 2 Healthcare Advertising Awards HMR Publications honored RMC by awarding two awards for RMC's work on the Radiology Associates of Tarrant County. RMC received two merit awards, for RATC's 2003 Christmas Cards and for their PET?CT CDROM. RMC Wins 3 American Graphic Design Awards RMC has been selected as a winner in the 2004 American Graphic Design Awards. Now in its 25th year, the competition is one of the most selective competitions in the US as only 12% of entries were honored in 2004. RMC was selected for the Miller Company website, Flack Construction's Logo and a Logo for the Grand Pet Resort and Day Spa. The American Graphic Design Awards are displayed in Graphic Design USA Magazine in the December issue. RMC Debuts New Client Extranet In an effort to continue a commitment to useable technology and client convenience, RMC has implemented a new client extranet for scheduling, review of work, revisions and communication between clients and RMC. A link to a dummy site will be posted soon. For current clients, visit RMC See Work. Beuermann Miller Fitzgerald Selects RMC to Design their Website Beuermann Miller Fitzgerald has selected RMC to design their upcoming website. BMF is a leading advertising agency in New Orleans, LA that represents such clients as Zatarain's Cajun Foods. RMC will handle information architecture, programming and implementation of the new site with a content managment system. Reata Selects RMC to Redesign Website Reata Restaurant, headquartered in Fort Worth, Texas, has selected RMC to redesign their current website. RMC will handle information architecture, creative, programming and implementation. Look for a new site to go live at the beginning of July, 2004. PlainsCapital Fort Worth Bowl Selects RMC for 2004 Bowl Game The PlainsCapital Fort Worth Bowl has selected RMC for planning, creative, media and implementation duties on their advertising/marketing/web account. RMC will be responsible for global marketing planning, advertising strategy, creative duties and design/development of the new website for the 2004 game. Online Advertising and Conversion Ad viewers are most likely to convert the first time they see an online ad, according to a study slated to be released Tuesday by AtlasDMT, the technology arm of Seattle- based aQuantive. The finding suggests frequency capping should be employed when a CPM advertiser's goal is to drive an immediate conversion. The Power of Online Campaign Support Online advertising can lift offline sales by as much as 12.5 percent, according to studies conducted by MSN and four consumer packaged goods giants. |
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